Topics Covered
Marketing 4.0
27th April
(Monday)
2pm - 3pm
- Understand the evolution of marketing and its elements.
- Evaluate and discover your organization’s state of marketing.
- Gain understanding of the concept of Marketing 4.0 – transitioning from Traditional to Digital
- Explore Buyer Persona and how to create.
5 Keys To A Successful Facebook Marketing Strategy
28th April
(Tuesday)
11am - 12pm
- Understanding of the importance of Facebook Marketing
- Learn the 5 key elements to a Successful Facebook Marketing Strategy
- Importance of brand positioning and social presence
- Must-do activities when you want to close sales online
The 6 Dimensions To Digital Business Transformation
29th April
(Wednesday)
2pm - 3pm
- Gain clarity of what it entails in the digital transformation process
- Learn the 6 dimensions to digital transformation
- Assess your organization’s readiness for digital transformation
- Create a strategy towards your organization’s competitive edge.
The Digital Workplace
30th April
(Thursday)
2pm - 3pm
- Learn and appreciate the digital workplace framework
- Establish your communication and collaboration channels
- Explore the digital workplace toolbox
- Learn to setup your digital workplace policies.
